When the shopper is there you need to be very professional, you have to give the reason they are expecting,” Lorie says. Lorie observes that Chinese consumers more and more turned to online purchasing during necessary isolation – “From what I see in China, the massive winner is the Internet,” he says – and a similar development is emerging in Australia. Levy believes messaging is essential, pointing to the success of actress Jane Seymour’s US jewellery line, Open Hearts, following the Global Financial Crisis in 2008. Meanwhile, Lorie points to the complacency of the diamond trade as a lesson in …
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