In simple terms, social media marketing is a marketing process carried out through social media. Usually the social media used is Facebook, Instagram, or Twitter.
However, its meaning could be broader. According to Hubspot, social media marketing is an act of creating content. This content will later attract the attention of the public.
Meanwhile, social media marketing company dubai according to Neil Patel, social media marketing is the process of attracting people’s attention so that they are engaged with the content presented. If it’s bound, the possibility that the content will be shared is certainly greater.
Why is Social Media Marketing Important?
A study states that more than 3.2 billion people in the world use social media today. This figure is an interesting fact, as well as proof that social media is loved by the public.
With social media, the marketing process will be much more fun. There are several advantages that could be the reason why this type of marketing is important. Here’s the explanation.
1. Increase brand awareness
A product will be increasingly recognized when it is continuously uploaded on social media. This is because slowly people will start paying attention.
At first people might only look at the products or services you offer for a while. However, if you continue to upload it on social media, a product will start to be recognized and remembered by the public.
This is because social media is a platform that people continue to consume every day.
2. Get product feedback and marketing strategy
This is the advanced stage of the social media marketing effect. Once its existence is recognized, a product will start to become a topic of conversation. You can also see firsthand how customers interact with content on your social media. For example by giving likes or following your account.
Plus, social media also offers a comment feature. This allows people to give their opinion about the products you offer or the way you market your products.
For companies, this can be a tool to measure the strengths and weaknesses of the product or marketing strategy you choose.
3. Studying competitors
Studying competitors is easier with social media marketing. The reason is, social media marketing is now widely used by companies to market products.
By being active on social media, the strategies carried out by competitors can be your learning material.