Sometime back, you kept your work life and social life separated. For many professionals, it isn’t the same anymore. Therefore, many thought leaders, influencers, and business consultants select to build a personal brand as it’s not enough to be a nameless part of a corporate brand anymore.
What’s Your Personal Brand?
Since the Industrial Revolution, business-level branding has been a key part of the economy. If you keenly observe, children who are just 3-4 years old can identify popular brands like McDonald’s and Amul.
This indicates that brands used to be only for businesses. It was just expected from the employees to maintain and support the principles of the brand. If you were into marketing you might have taken efforts to help your businesses build their brands. But as trust started decreasing from corporations and government institutions, there has been a rise of the personal brand.
If some of you have the knowledge of gaining your network’s power you will be able to achieve higher levels of professional success. Additionally, …