The early intentions of the company have been to develop a complicated operating system for digital cameras, and this was the premise of its pitch to buyers in April 2004. The company then decided that the market for cameras was not large sufficient for its objectives, and 5 months later it had diverted its efforts and was pitching Android as a handset operating system that would rival Symbian and Microsoft Windows Mobile. Mobile marketing utilizes multiple distribution channels to advertise products and services through cellular devices, corresponding to tablets and smartphones.
- Critics corresponding to Apple Insider have asserted that fragmentation through hardware and software pushed Android’s development through giant volumes of low end, budget-priced gadgets running older versions of Android.
- Less than six months earlier, Google’s then-CEO Larry Page announced in a blog publish that Andy Rubin had moved from the Android division to take on new initiatives at Google,